Feastables MrBeast Bar: Art Direction | Messaging | Packaging & Structural Design

Content creator and philanthropist Jimmy Donaldson, better known to his 112 million online subscribers as MrBeast partnered with Enlisted Design to develop custom branding for a new to market product launch. The design brief was to create a brand that reinvents the snacking experience for Gen-Z consumers. Upon release, 4 million Feastables MrBeast Bars were sold in the first 90 days, helping to financially support Jimmy’s interest in scaling ongoing philanthropic efforts.