SunDay: Brand Strategy | Messaging | Art Direction | Visualization | UX Site Design | Community Impact

SunDay’s founder had an ambitious goal: disrupt the overlooked $15B car wash industry and transform the outdated, mundane experience into an enjoyable one where every touchpoint added value. Our team’s design challenge was to reposition the car wash into a modern day, consumer brand experience poised for category growth and scabililty on a national level.

SunDay successfully opened its flagship location San Luis Obispo in 2022.