Superhuman By Design: Brand Strategy | Messaging & Editorial Design | Art Direction | Book Design & Production

As Senior Program Manager, I led the design team and oversaw the design, development, and final production of author Donald Burlock Jr.’s first book, Superhuman by Design, Keys to Unlocking Your Creativity for Life-Changing Results. I successfully managed final delivery of all creative assets leading to the final publication of Donald’s book. Despite an aggressive timeline and limited resources, I managed the program to completion - on time and on budget. Our creative team fully believed in the client’s vision and we dove deep into the world of book design and self publishing frameworks, despite no prior book production experience. Superhuman was published in 2020 under Gold Coast Press and hit the Amazon Top 100 for Hot New Releases in the Creative Category within its release month. Three years later, Donald and I would cross paths again when I facilitated his keynote speech on Creative Resiliency for San Francisco Design Week, 2023. We’ve been good friends ever since.